Carmen Olazabal’s Blog
Business Finances Can Benefit From Sustainability
Sustainability, or the effect a business has on the environment or society, has become essential in almost any business plan. Consumers demand this value-driven approach to business, and it is the key to staying in business for years to come. Here are a few ways that...
Could E-Commerce Become Sustainable?
Everyone loves ordering things online, and many people do a significant amount of their shopping online in the modern era. One problem that many don’t think about is how e-commerce businesses ship their items. Most large companies use materials that are not...
How to Build a Brand
A business’s brand is an intangible asset that reflects what the business means to its customers and clients. It’s what gives consumers confidence and brings them back for the next new product. A brand creates trust and positive connections, and it is the key to...
Things to Know to Create a Sustainable Brand
Environmental concerns are at an all-time high as people are starting to worry about the long-term effects of global warming. Consumers are very environmentally conscious and they like to be able to make choices that line up with their concerns. If a brand isn’t...