by Carmen Olazabal | Feb 3, 2020 | Uncategorized
Sustainability, or the effect a business has on the environment or society, has become essential in almost any business plan. Consumers demand this value-driven approach to business, and it is the key to staying in business for years to come. Here are a few ways that...
by Carmen Olazabal | Dec 10, 2019 | Uncategorized
A business’s brand is an intangible asset that reflects what the business means to its customers and clients. It’s what gives consumers confidence and brings them back for the next new product. A brand creates trust and positive connections, and it is the key to...
by Carmen Olazabal | Nov 15, 2019 | Uncategorized
Environmental concerns are at an all-time high as people are starting to worry about the long-term effects of global warming. Consumers are very environmentally conscious and they like to be able to make choices that line up with their concerns. If a brand isn’t...